Channel 7 Telethon Trust - Text Giving
Text Giving is a new fundraising platform that allows donors to give to their favourite charity by sending a single SMS text message.
text giving, mobile giving, fundraising, fundraise, sms donation, text donations, mobile donations, telco together,
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Channel 7 Telethon Trust

Key campaign learnings

  • Captured audience at a dedicated charity event – older demographic
  • Coupled with raffles to help raise over $40,000 approx. $2000 from Text Giving
  • Text Giving was not the main fundraising avenue on the night – raffle took precedence
  • Main spike of donations came half way through the event when ambassador got on stage, told his story and told people to get out their phone to donate
  • Text giving allowed both event participants to donate as well as social media users that missed out on getting a ticket to the event
  • Cost – Low cost/medium return

Channel 7 Telethon Trust